Growing Your True Fans
Deep, not Wide
I have more Twitter followers than you do. Okay, maybe not. I bet my following is growing faster than yours. Well… again, maybe not. However, I bet I’m winning in engagement. For the last month, I’ve thanked every single account who’s followed my personal or Rae Publishing’s social media. Already, amazing people are coming out and great information is being shared. Relationships are being built. It’s awesome.
Many companies, marketers, and people focus on going wide, as in amassing vast numbers of followers. They think the more people who follow their Pinterest boards, the more impressions or eyeballs on their content, then the better. I disagree. It doesn’t matter if you have 200-thousand Instagram followers, but only twenty True Fans and the rest are there because you’re a hot girl or guy. What would be more valuable would be to have 20-thousand followers and 1,000 True Fans.
I’ve already written about Kevin Kelly’s concept of 1,000 True Fans. Today, I want to talk about getting those True Fans.
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Informers and Meformers
There are two kinds of people on social media:
Informers – Users who post updates that are mostly information-sharing
Meformers – Users who post social media updates mostly relating to themselves
I and Rae Publishing fall into the first category. We are information sharers with very little going out about us. Sure, I share stories from my experiences; I’m a storyteller. Meformers make up 80% of the Twitter platform, yet Informers have up to twice as many followers, according to a Rutgers University study. Want to grow your following? Teach people something. Post new information and share others’.
You’re not the only one in your industry or niche and probably not the leader. Follow others who do the same things you do, share their posts and send things to them. They may not respond, but their other followers will see it. You and those followers have a shared interest, the influencer. Connect with them too. Most likely, the influencer isn’t responding to them either, but you are.
Engage, Engage, Engage
Engage your followers. The fastest way to convert a lurker into a True Fan is to engage with them. Most fans put the people they follow up on a pedestal. How cool would it be if someone you looked up responded to your Snapchat?
No amount of marketing or social media can save a crappy product. If you want a 1,000 True Fans, then you better put in the work to produce the best widget or piece of art you can, every single time. Bring value and be worthy of those True Fan’s $100 a year.
Thanks for reading this Daily Download. Are you an informer or a meformer?
Rutgers University Study